Privacy Policy u338

1. Introduction

This Privacy Policy is prepared by u338 to explain how we handle personal information collected through the use of the u338 website and services accessible at u338.org. By registering an account or using any of our services, you agree to the practices described in this policy.

u338 operates under an international licence and recognises privacy as a fundamental right of every individual. We are committed to ensuring that every piece of information we collect is used only for legitimate purposes and in line with the interests of our members.

2. Information We Collect

In the process of providing safe and responsible online gambling services, u338 collects several categories of information from our members, including:

• Personal identification information — full name, identity card number (MyKad), date of birth and gender submitted during account registration.
• Contact information — email address, mobile phone number and residential address for communication and identity verification purposes.
• Financial information — bank account numbers, e-wallet details (Touch 'n Go eWallet, DuitNow), as well as deposit and withdrawal transaction records.
• Technical information — IP address, browser type, device information, session data and activity logs automatically generated when you use our website.
• Game activity records — betting history, win and loss records, as well as bonus usage data required to ensure fair play and responsible gambling compliance.

We may also receive additional information from third parties we work with, such as identity verification providers and fraud prevention services, solely for the purpose of securing your account.

3. Purpose of Using Information

Personal information collected by u338 is used for the following purposes, all of which are aimed at improving the experience and security of our members:

• Processing new account registrations and verifying member identity in accordance with Know Your Customer (KYC) compliance requirements.
• Processing financial transactions including deposits and withdrawals via Touch 'n Go eWallet, DuitNow, FPX and cryptocurrencies (USDT, BTC, ETH).
• Providing 24/7 customer service via live chat and email in Malay and English.
• Detecting and preventing fraud, money laundering and the use of multiple accounts that violate the terms of service.
• Informing members about promotions, bonuses, service updates and important information related to their accounts.
• Carrying out responsible gambling obligations including monitoring betting patterns and enforcing limits set by members themselves.
• Complying with legal obligations and international licensing requirements that govern u338's operations.

4. Sharing of Personal Information

u338 will not disclose members' personal information to outside parties except in the following circumstances:

• Approved service providers — parties that assist our operations such as payment processing, identity verification, game software providers and customer support services, all of whom are bound by strict confidentiality agreements.
• Legal requirements — when disclosure is required by a court order, licensing regulations or a competent authority.
• Security protection — where there is a need to prevent fraud, financial crime or other illegal activity that threatens the integrity of the platform and the safety of other members.

In all situations above, u338 ensures that only the minimum necessary information is disclosed, and the receiving party is subject to confidentiality obligations equivalent to our own standards.

5. Cookies and Tracking Technologies

The u338 website uses cookies and similar technologies to improve the user experience, analyse usage patterns and ensure the security of login sessions. The cookies we use fall into three categories:

• Essential cookies — required for the basic functions of the website such as session verification and security. These cookies cannot be disabled without affecting platform functionality.
• Performance cookies — collect anonymous information about how members use our website to help us improve our services.
• Functional cookies — store member preferences such as language and display settings to improve ease of use.

You can manage or disable cookies through your browser settings at any time. However, disabling certain cookies may affect the functionality of some parts of the u338 website.

6. Data Storage and Security

u338 members' personal information is stored in secure data centres equipped with comprehensive technical and organisational security measures. Key security measures we employ include:

• Encryption of data during transmission using TLS/SSL protocols.
• Encryption of data during storage using industry standards.
• Strict role-based access controls for internal staff.
• Continuous monitoring and auditing of access logs.
• Regular data backups with disaster recovery procedures that are tested periodically.

Your personal information will be retained for as long as necessary to fulfil the purpose for which it was collected or as required by applicable laws and licensing requirements. When data is no longer needed, it will be securely deleted or anonymised.

7. Members' Rights Regarding Personal Data

As a u338 member, you have the following rights regarding your personal information:

• Right of access — you may request a copy of the personal information we hold about you at any time.
• Right of correction — you have the right to request correction of any information that is inaccurate or incomplete.
• Right of deletion — in certain circumstances, you may request that we delete your personal information, subject to applicable legal obligations.
• Right to restriction of processing — you may request that we limit how we process your data in certain circumstances.
• Right to object — you have the right to object to the processing of your data for direct marketing purposes at any time.
• Right to data portability — you may request your personal information in a machine-readable format for transfer to another service provider.

To submit any request related to the rights above, please contact the u338 customer service team via 24/7 live chat or our support email. We will process your request within a reasonable timeframe and provide an appropriate response.

8. Cross-Border Data Transfers

As u338 operates under an international licence, your personal information may be processed or stored in countries other than Malaysia. In such situations, we ensure that the data transfer is carried out with adequate protections, including:

• Ensuring the receiving country provides a level of data protection equal to or higher than recognised international standards.
• Implementing contractual data protection clauses that are binding on all parties involved in the data transfer.
• Using protection mechanisms recognised by the international licensing bodies that regulate u338's operations.

9. Changes to This Privacy Policy

u338 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our practices, licensing requirements or applicable laws. Any changes made will be published on this page with a new effective date.

We encourage members to review this Privacy Policy page regularly to ensure you are always aware of how we handle your personal information. Where there are significant changes, we will notify members via email or notifications within the u338 platform.

Continued use of u338 services after any changes to this Privacy Policy will be considered as your acceptance of the updated version.

10. Contact Us About Privacy

If you have any questions, concerns or complaints regarding this Privacy Policy or how u338 handles your personal information, please contact our data protection team through the following channels:

• Live chat 24/7 — available directly on the u338 platform, in Malay and English.
• Support email: [email protected]

We are committed to responding to every privacy-related enquiry within a reasonable timeframe. If you are not satisfied with our response, you have the right to refer the matter to the relevant data protection authority.